Marketing

In an era where most marketing takes place online, it might seem surprising that direct mail continues to deliver strong results. One eCommerce company found that sending physical postcards to former customers generated 35% more orders and boosted net revenue by 60%. The direct mail marketing campaign was simple yet...

You already know packaging matters. I am not here to explain basics. I am here to help you think clearly about packaging design in Australia, how to avoid common mistakes, and how to make decisions that hold up once your product hits print and shelf.I base my recommendations on how...