archive2023

In an era where most marketing takes place online, it might seem surprising that direct mail continues to deliver strong results. One eCommerce company found that sending physical postcards to former customers generated 35% more orders and boosted net revenue by 60%. The direct mail marketing campaign was simple yet...

A personal loan is a good option for you as you can repay this loan over some time. You can apply for a personal loan to fulfill your requirements like education, medical, home renovation, wedding, foreign travel, or any short-term cash. Many financial companies offer personal loans with attractive offers,...

The popularity of Instagram and the pursuit of a large follower count have led some users to resort to shortcuts, such as buy auto likes Instagram. Buying Instagram followers has become a tempting option for many users due to its perceived advantages. The primary allure is the promise of a...

With the rise of remote and hybrid work models, companies are facing new challenges when it comes to creating a positive and thriving company culture. In traditional office settings, employees have the opportunity to build relationships with their colleagues and engage in face-to-face interactions that help foster a sense of...

Cancel culture has become a significant issue in recent times, and it has affected many industries, including corporate PR. Cancel culture refers to the practice of publicly shaming and boycotting individuals or brands for actions or statements that are deemed unacceptable by a particular group or community. For corporate PR,...

The world of work is changing rapidly, and with it, the needs and expectations of employees. The traditional 9-5 office job is no longer the norm, and companies are now embracing a more flexible and remote-friendly work culture. As a result, the employee experience is being redefined, and employers are...

Design thinking is a problem-solving approach that puts the user at the center of the process. It involves empathy, experimentation, and iteration to come up with innovative solutions. In recent years, design thinking has gained popularity in various industries, from technology to healthcare, as it has proven to be an...

Open innovation is a concept that has gained immense popularity in the business world in recent years. It refers to the practice of collaborating with external partners to generate new ideas and bring about breakthroughs in innovation. This approach stands in contrast to traditional innovation practices, which rely on in-house...

Public relations (PR) campaigns are an essential part of any business strategy. They help to build brand awareness, establish a positive reputation, and generate interest among potential customers. However, creating effective PR campaigns can be a time-consuming and expensive process. One way to make the most out of your PR...

In recent years, there has been a noticeable trend in the consulting industry towards the rise of boutique consulting firms. These smaller, specialized firms are gaining popularity among clients who are looking for more personalized and customized consulting services. But what exactly sets these firms apart from traditional consulting giants?...